Two hands with rings and bracelets holding a cup

Sustainability

Taking a step forward every day, for people and the planet

At My Jewellery, we believe the world behind our products should sparkle just as brightly as the jewellery and clothing we create. That’s why we’re committed to making conscious choices that have a positive impact on both people and the planet. Every day is a new opportunity to do better and improve ourselves step by step.

Embrace more. Embrace better. Embrace the future.

How we’re working towards a more sparkling world

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Climate & circularity

At My Jewellery, we acknowledge our responsibility and translate this into concrete actions. We actively work on reducing our CO₂ emissions across design, production, and distribution. We measure the impact of our collections as well as our own operations, and use these insights to take targeted steps to gradually reduce our ecological footprint.

We are also committed to circular production. Through our Re-Celebrate project, we give jewellery and clothing a second life. Together with local partners, we create new items from returned or damaged products. In 2025, we created 10,466 new jewellery pieces from old ones and collected 1,200 kilos of clothing.

Conscious materials

We aim to use materials that are responsibly sourced and respect both people and the environment. While not all materials currently meet these standards, we are continuously increasing our use of recycled, renewable, and environmentally friendly materials.

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Responsible sourcing

We are working towards greater transparency and traceability throughout our entire supply chain, from raw materials to finished products. We strive to build long-term relationships with suppliers who meet strict environmental and ethical standards.

Social impact

My Jewellery is a female-led company, driven by ambition and passion. We believe it’s important to create a safe environment where people can grow. With more than 1,000 employees across our boutiques, My Warehouse, and Headquarters, we know that every success comes from the passionate people who bring their energy, love, and strength into our brand.

Duurzaamheid sociale impact banner met twee lachende vrouwen op het strand