{"id":11186,"date":"2026-06-16T07:28:17","date_gmt":"2026-06-16T07:28:17","guid":{"rendered":"https:\/\/careers.my-jewellery.com\/medewerkers-verhalen\/katharina-heilen\/"},"modified":"2026-06-16T07:34:09","modified_gmt":"2026-06-16T07:34:09","slug":"katharina-heilen","status":"publish","type":"employee_story","link":"https:\/\/careers.my-jewellery.com\/en\/medewerkers-verhalen\/katharina-heilen\/","title":{"rendered":"Building German e-commerce every day"},"content":{"rendered":"
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Every colleague at My Jewellery has a unique story. About seizing opportunities, taking new steps and growing a little every day. Behind every sparkling result is a team full of power, where every contribution matters. Katharina shares her story and shows how she makes a difference.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n<\/section>\n\n

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Staying focused on the German market every day<\/h3>\n

\u201cAs E-commerce Lead, I focus on the performance of our German storeview. I keep a close eye on KPIs such as revenue, sessions and conversion, and I\u2019m always looking for opportunities to reach our goals. I don\u2019t do that alone, but together with different teams across My Jewellery.\u201d<\/p>\n

\u201cMy morning usually starts with checking our results and data. Every week, I create an overview of our performance and discuss it with the team. We look at what\u2019s working well, where we can improve and which opportunities we see for the future.\u201d<\/p>\n

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Testing ideas and continuing to improve<\/h3>\n

\u201cWhat I love about my work is that I get to connect different people and insights. I\u2019m part of the Content team and work closely with colleagues from E-commerce, Marketing and Retail to further strengthen the German market.\u201d<\/p>\n

\u201cI also work on SEO and GEO initiatives. Together with my fellow copywriter, I create plans to increase our organic traffic and contribute to long-term results. What I really like is that we often get the chance to actually test our ideas. We try things out, learn from them and keep improving. That makes my work dynamic and challenging.\u201d<\/p>\n

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Energy from great colleagues<\/h3>\n

\u201cI love how we work together as a team, how well we get along and how much fun we have while working. That truly gives me energy, and it feels like I\u2019m working with friends. That atmosphere makes all the difference to me. We laugh a lot, support each other and celebrate each other\u2019s successes. I\u2019m proud of how we work as a team and how we always help one another. You can see that dedication in our results. We\u2019ve taken great steps this year and we keep moving forward.\u201d<\/p>\n

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Seizing opportunities at the right moment<\/h3>\n

\u201cI started at My Jewellery as a German Copywriter. Over time, I took on more and more responsibility within SEO and GEO. Eventually, I grew into the role of E-commerce Lead. What makes this step even more special is that the role didn\u2019t exist when I first started. When it was created, I seized the opportunity. To me, that\u2019s exactly what Let\u2019s grow together means: getting the space to develop yourself, taking responsibility and contributing to the growth of My Jewellery through your work.\u201d<\/p>\n

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Everything is possible<\/h3>\n

\u201cWhat have I learned during my time at My Jewellery? How valuable it is to work with the right people. It brings out the best in everyone. I\u2019ve also learned that there is often more possible than you think. If something doesn\u2019t work one way, we\u2019ll find another. Trust plays a big role in that. You need to be able to trust that everyone does their work in the best possible way. When that trust is there, you can achieve really great results as a team.\u201d<\/p>\n

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Connected, even across borders<\/h3>\n

\u201cDuring our start-of-the-week meeting, colleagues from Germany, Belgium and the Netherlands come together and share stories and photos from their weekend. It may seem like a small thing, but it really helps us get to know each other beyond work. Especially because we work across different countries, those moments matter. They create connection, trust and team spirit. And that\u2019s what makes My Jewellery a place where I enjoy working and where I can keep developing myself.\u201d<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n<\/section>\n\n

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\u201cThe most energy I get is from my team and colleagues. It feels like working with friends, and that\u2019s exactly why you dare to share ideas, seize opportunities and become a little better every day.\u201d<\/h3>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n<\/section>\n\n
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Meet even more colleagues<\/h2>\n <\/div>\n <\/div>\n \n
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