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Making every customer journey a little better

Anouk van Raay, Customer Experience Specialist, lachende portretfoto in de showroom
Anouk van Raay Customer Experience Specialist

Every colleague at My Jewellery has a unique story. About seizing opportunities, taking new steps and growing a little every day. Behind every sparkling result is a team full of power, where every contribution matters. Anouk shares her story and shows how she makes a difference.

Small improvements, big difference

“Every day, my work revolves around the customer. As a Customer Experience Specialist, I monitor the customer experience, map out customer journeys and look for opportunities to improve. After that, I set up projects to actually bring those improvements to life. When working on a customer journey, I first look at the current situation. Then I map out what the ideal customer journey would look like. That makes it clear where the opportunities are, which projects are needed and which colleagues can help. I also speak directly with customers, for example during customer panels. They share their experiences about a specific topic, and those insights are incredibly valuable because you can immediately translate them into concrete actions.”

“What gives me energy is making things a little better for someone else every time. In the end, everything we do is for the customer. Even a small improvement can make a big difference in how someone experiences My Jewellery.”

 

Proud of what we create

“I’m especially proud of the collaboration within our department. Everyone is enthusiastic and contributes from their own expertise.”

“A great example is the launch of the new My Jewellery app. Colleagues worked together on the design, copy and testing of the app. Everyone brings their own perspective, which helps you learn from each other and challenges you to think differently. Customers were also involved to gather improvement points. When the app appeared in the Apple Store charts just a few days after the official launch, it truly felt like a shared achievement. And of course, we celebrated that with something sweet in the department.”

 

Growing with the customer and yourself

“My journey at My Jewellery started in 2021 as a Junior Customer Service Employee. What started as a temporary role turned into a great career path. I developed from Junior to Medior, Senior and Coach. After that, I took the step to Customer Experience Specialist.”

“In Customer Service, I learned how important it is to first do proper research. I also learned to truly put myself in the customer’s shoes, listen carefully, show empathy and start the conversation. I use that experience every day in my current role.”

“Besides my work, I study one day a week. Through my work and studies, I discovered that I sometimes used humour to keep difficult conversations light. Now I consciously lean into those conversations more. I’ve noticed that honest and critical conversations can still feel positive. That’s something I’ve really grown in. My next step? Thinking outside the box even more often.”

 

A place where you can be yourself

“What makes me feel at home at My Jewellery is the informal and inclusive atmosphere. Everyone can be themselves, you can start a conversation with anyone and people greet each other. No matter what kind of day it is, there is always a friendly vibe and you know someone will be there for you.”

“Care and honesty are also central within my team. Colleagues ask how something went, think along when someone needs help and make time for fun activities. Every week, we share our celebrations and learnings. I really like that way of hearing what everyone is working on. We celebrate successes, but we also learn from what didn’t go as well. To me, that’s exactly what Let’s grow together means.”

Groepsfoto van het Online Customer Experience team op het Hoofdkantoor van My Jewellery in 's-Hertogenbosch. Vier mensen zitten aan een tafel in een meetingruimte te overleggen. Daarachter staan drie collega's die naar post-its kijken die hangen op de glazen wand.

“The best part of my work is making the customer experience a little better every time. By listening carefully, continuing to learn honestly and taking steps together, you can truly make an impact.”

Meet even more colleagues

Cristiane Garboggini Feitas, Head of Planning & Allocation, lachende portretfoto in de showroom
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Desi van Blijderveen, Travel Retail & Key Accountmanager, lachende portretfoto in de showroom
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Michiel Oomens, IT Support Medewerker, aan het werken op zijn laptop
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E-commerce Lead duitsland, Katharina Heilen, lachende portretfoto in de showroom
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Drie collega's in overleg in de My Jewellery Boutique winkel in Eindhoven. Eentje heeft haar laptop voor zich en lacht naar de andere twee collega's, die je van de achterkant/zijkant ziet. Op de achtergrond zie je kleding hangen aan gouden rekken.
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Charlotte Kirsky, Area Manager Duitsland, lachende portretfoto in de showroom
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Brendon Lynch, Head of Retail, lachende portretfoto in de showroom
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Alicia Laaksonen, Retail Coördinator Duitsland, lachende portretfoto in de showroom
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Anouk Schapendonk-Persoon, Cateringbeheerder, lachende portretfoto in de showroom
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Zoe de Gans, Retail Support Employee, smiling portrait photo in the showroom.
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Megan van Eenennaam, Area Manager, smiling portrait photo in the showroom.
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Anouk van Veen, Product Owner, smiling portrait photo in the showroom.
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Madelief Verdaasdonk, Corporate Social Responsibility Specialist, lachende portretfoto in de showroom
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Britt Kusters, Supervisor Customer Care, smiling portrait photo in the showroom.
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Eline Bielschowsky, Buyer, smiling portrait photo in the showroom.
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Karlijn Schalken, Process Supervisor, smiling portrait photo in the showroom.
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Iris Krijnen, Design Specialist, smiling portrait photo in the showroom.
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Christa Rozeboom, HR Advisor Retail, smiling portrait photo in the showroom.
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Retail Recruiter, Puck van Rijn, smiling portrait photo in the showroom.
I’ve never done it before, so I think I can do it
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