Back to Employee Stories

Building German e-commerce every day

E-commerce Lead duitsland, Katharina Heilen, lachende portretfoto in de showroom
Katharina Heilen E-commerce Lead Germany

Every colleague at My Jewellery has a unique story. About seizing opportunities, taking new steps and growing a little every day. Behind every sparkling result is a team full of power, where every contribution matters. Katharina shares her story and shows how she makes a difference.

Staying focused on the German market every day

“As E-commerce Lead, I focus on the performance of our German storeview. I keep a close eye on KPIs such as revenue, sessions and conversion, and I’m always looking for opportunities to reach our goals. I don’t do that alone, but together with different teams across My Jewellery.”

“My morning usually starts with checking our results and data. Every week, I create an overview of our performance and discuss it with the team. We look at what’s working well, where we can improve and which opportunities we see for the future.”

 

Testing ideas and continuing to improve

“What I love about my work is that I get to connect different people and insights. I’m part of the Content team and work closely with colleagues from E-commerce, Marketing and Retail to further strengthen the German market.”

“I also work on SEO and GEO initiatives. Together with my fellow copywriter, I create plans to increase our organic traffic and contribute to long-term results. What I really like is that we often get the chance to actually test our ideas. We try things out, learn from them and keep improving. That makes my work dynamic and challenging.”

 

Energy from great colleagues

“I love how we work together as a team, how well we get along and how much fun we have while working. That truly gives me energy, and it feels like I’m working with friends. That atmosphere makes all the difference to me. We laugh a lot, support each other and celebrate each other’s successes. I’m proud of how we work as a team and how we always help one another. You can see that dedication in our results. We’ve taken great steps this year and we keep moving forward.”

 

Seizing opportunities at the right moment

“I started at My Jewellery as a German Copywriter. Over time, I took on more and more responsibility within SEO and GEO. Eventually, I grew into the role of E-commerce Lead. What makes this step even more special is that the role didn’t exist when I first started. When it was created, I seized the opportunity. To me, that’s exactly what Let’s grow together means: getting the space to develop yourself, taking responsibility and contributing to the growth of My Jewellery through your work.”

 

Everything is possible

“What have I learned during my time at My Jewellery? How valuable it is to work with the right people. It brings out the best in everyone. I’ve also learned that there is often more possible than you think. If something doesn’t work one way, we’ll find another. Trust plays a big role in that. You need to be able to trust that everyone does their work in the best possible way. When that trust is there, you can achieve really great results as a team.”

 

Connected, even across borders

“During our start-of-the-week meeting, colleagues from Germany, Belgium and the Netherlands come together and share stories and photos from their weekend. It may seem like a small thing, but it really helps us get to know each other beyond work. Especially because we work across different countries, those moments matter. They create connection, trust and team spirit. And that’s what makes My Jewellery a place where I enjoy working and where I can keep developing myself.”

E-commerce Lead duitsland, Katharina Heilen, lachende portretfoto in de showroom

“The most energy I get is from my team and colleagues. It feels like working with friends, and that’s exactly why you dare to share ideas, seize opportunities and become a little better every day.”

Meet even more colleagues

Alicia Laaksonen, Retail Coördinator Duitsland, lachende portretfoto in de showroom
Working on the growth in Germany
Alicia Laaksonen
Retail Coordinator Germany
Michiel Oomens, IT Support Medewerker, aan het werken op zijn laptop
Making a difference behind the scenes
Michiel Oomens
IT Support Employee
Famke van Rennes, Recruiter Retail, lachende portretfoto in de showroom
From taking chances to helping talent grow
Famke van Rennes
Recruiter Retail
Anouk Schapendonk-Persoon, Cateringbeheerder, lachende portretfoto in de showroom
From fresh lunches to meaningful moments
Anouk Schapendonk-Persoon
Catering Manager
Desi van Blijderveen, Travel Retail & Key Accountmanager, lachende portretfoto in de showroom
Connecting, surprising and growing internationally
Desi van Blijderveen
Travel Retail & Project Manager
Drie collega's in overleg in de My Jewellery Boutique winkel in Eindhoven. Eentje heeft haar laptop voor zich en lacht naar de andere twee collega's, die je van de achterkant/zijkant ziet. Op de achtergrond zie je kleding hangen aan gouden rekken.
From the shop floor to making an impact across the region
Sam van der Linden
Junior Areamanager
Brendon Lynch, Head of Retail, lachende portretfoto in de showroom
Retail full of energy, people and impact
Brendon Lynch
Head of Retail
Thom Timmer, Business Development Manager, smiling portrait photo in the showroom.
Building big dreams and international growth together
Thom Timmer
Head of Business Development
Zoe de Gans, Retail Support Employee, smiling portrait photo in the showroom.
Step by step towards my dream job
Zoë de Gans
Retail Support Employee
Megan van Eenennaam, Area Manager, smiling portrait photo in the showroom.
Every day brings new challenges and something to celebrate
Megan van Eenennaam
Area Manager
Anouk van Veen, Product Owner, smiling portrait photo in the showroom.
An unexpected path from warehouse to Finance
Anouk van Veen
Production Controller
Jasmijn Besselink, Workplace Experience Coordinator, smiling portrait photo in the showroom.
From energetic events to inspiring workplaces
Jasmijn Besselink
Workplace Experience Coördinator
Madelief Verdaasdonk, Corporate Social Responsibility Specialist, lachende portretfoto in de showroom
Building a more sustainable future together
Madelief Verdaasdonk
CSR Specialist
Britt Kusters, Supervisor Customer Care, smiling portrait photo in the showroom.
Your dedication opens doors
Britt Kusters
Supervisor Customer Care
Eline Bielschowsky, Buyer, smiling portrait photo in the showroom.
Building something beautiful together
Eline Bielschowskij
Buyer
Karlijn Schalken, Process Supervisor, smiling portrait photo in the showroom.
Pushing boundaries and seizing opportunities
Karlijn Schalken
Process Supervisor
Iris Krijnen, Design Specialist, smiling portrait photo in the showroom.
Turning creativity and style into my dream job
Iris Krijnen
Design Specialist
Christa Rozeboom, HR Advisor Retail, smiling portrait photo in the showroom.
From Boutiques to policy: always moving forward
Christa Rozeboom
HR Advisor Retail
Retail Recruiter, Puck van Rijn, smiling portrait photo in the showroom.
I’ve never done it before, so I think I can do it
Puck van Rijn
Recruiter Retail